The article shows how data science can be inefficient, if not done right. Ranjan says Doordash is scrapping menus from restaurants and somehow Doordash took the price for a plain cheese pizza and applied it to a ‘specialty’ pizza with a bunch of toppings. Result: A pizza that the restaurant charged $24 for was now listed in Doordash as $16. So the restaurant was doing a clean $8 profit per pizza.
The article also shows how Doordash has a good marketing team, as restauranteurs were complaining about their Google listings being “hijacked” by Doordash. Danny Sullivan, working at Google, replied in the article saying that Google has removed any order links from Google business profiles if a business reports there’s no authorized relationship.
But the main point of the article is the lack of profit in the industry of food delivery.